Inbound and outbound marketing

Inbound marketing : Inbound marketing is a method of attracting, engaging, and delighting customers by creating valuable content and experiences that solve their problems and meet their needs. the goal of inbound marketing is to earn attention and build trust, rather than interrupt people with unso…

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Story structure and Data storytelling

you learned that without a story, data is just numbers. Data storytelling is the practice of explaining data insights to a specific audience using a clear and compelling narrative. Formulating a story from data is a very important piece of digital marketing. Each time you tell your compelling data …

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Common metrics for success

Typically, when you set goals, you track your progress to see how close you are to reach those goals. If you set a goal to finish a book every month for 12 months, you will probably check on your progress every now and then to see if you are accomplishing that goal. You may count pages with excitem…

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Types of email campaigns

As a digital marketer, you will come across dozens of types of email campaigns that achieve different goals for your company. The way you define and name them may differ from organization to organization. However, this reading will give you an introduction to the main types of email campaigns and w…

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Choose the right platforms for your target audience

Even if you have used social media platforms personally, it’s important to understand that using them as a digital marketer is very different. This reading will introduce how to set and achieve goals using specific social media tools and platforms.  Goal 1: Build connections with your audience One go…

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Display advertising

The purpose of this reading is to introduce you to a common type of advertising: display advertising. Display advertising is used by millions of companies around the world because of its effectiveness. What is display advertising? Display ads are visual ad formats placed on webpages or apps. Display …

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How to set SMART goals in Digital Marketing.

Throughout this program, you will learn about SMART goals . In this reading, you will gain a very broad understanding of what SMART goals are. Later in the course, you will build on that understanding with more in-depth readings, videos, and activities. What are SMART goals? Before you create email ca…

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Find your audience and understand your customers

In this reading, you will learn about creating customer personas to reach your intended audience. By analyzing certain customer data points, you will be able to determine the type of content your audience engages with.  Why is it important to know your audience? When you identify your audience, you c…

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